What I Do - Meet Zoe, Roper Rhodes Interior Stylist
Meet our in-house Stylist and Set Designer, Zoe, the face behind our stunning product photography.
What is your role at Roper Rhodes?
I love my job. I’m the in-house Stylist here at Roper Rhodes, and I drive the creative look and feel throughout all of our brands with the aim to deliver visual content across all our touch points from our website, social platforms to brochures. I work with a very talented and hardworking team of photographers, set builders and suppliers, as well as our in-house designers and graphics studio. Together we ensure our customers know every last detail about our products before they purchase.
To stay on top of my game I research and develop techniques for shooting new product categories and projects. This means I have to keep abreast of the latest interior trends which impact on current bathroom looks – I eat, sleep and breathe interiors. I love going to trade shows and I’m forever scoping out interiors blogs, Instagram, Pinterest and interiors magazines in pursuit of the next new thing. This helps to build up a source book for the next project.
How did you get here?
It was a bit of a happy accident…It wasn’t something I had professionally trained in; but I had a keen eye and a natural leaning towards the creative element of my role. As the company grew, the demand for more and more lifestyle and product photography developed and now demands most of my time.
What do you most enjoy about your role?
I love the creativity and diversity of my role, whether it is from sourcing locations, model castings or fine tuning the art of creating exciting interior schemes, for Roper Rhodes or working alongside our customers including John Lewis, Laura Ashley and Wayfair.
The thing I love most about my role is devising the creative brief and then seeing the finished result – when you pull together all the different elements and it all falls into place. It creates something special.
People or brands you admire and that inspire you?
House of Hackney-I’ve just recently used their Palmeral wallpaper for our January 19 launches – watch this space!
Liberty London- The most beautiful department store – EVER.
Aesop- Every girl needs this in her life!
Byredo- The perfect scent
Muuto- Scandinavian design at its best
Pinch Design- A husband & wife design duo – beautiful lighting and furniture.
Patricia Urquiola -The inspiring Spanish architect and designer. I’ve used her Azulej tiles in a photo shoot and they are stunning.
Anthony Calder, David Hockney, Sonia Delauney and Georgia O’Keefe to name a few. I love to check out the odd exhibition as they are often so full of inspiration.
Three tips for getting into your role.
I’ve by no means taken a traditional route but hopefully it will show that if you find your passion, confidence and commitment, you can build a career doing something you truly love.
Why not share your bathroom ideas and inspirational interiors via @myroperrhodes on our Instagram page?
Discover our full range of bathroom products here.